• Personalized design

    At SHUSHI, we craft distinctive designs that reflect each woman’s individuality — so she can feel seen, confident, and authentic in every moment.

    Sustainable fashion

    SHUSHI chooses eco-friendly fabrics and low-impact production methods to support a sustainable design philosophy.

    Community support

    Empowering women. Supporting communities. Inspiring change — through fashion.

  • Meet the Team

    We have a passionate and creative team dedicated to providing women with the highest quality fashion experience.

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    Founder

    A fashion designer with over 10 years of experience in the industry.

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    COO

    Our Chief Operating Officer is a highly experienced management expert, dedicated to optimizing the company's operational processes and ensuring efficient collaboration and communication across teams. Her leadership and strategic vision have helped SHU SHI remain competitive in a rapidly changing market.

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    CEO

    Our Chief Executive Officer is a visionary business leader dedicated to driving innovation and sustainable development for the SHU SHI brand. With her extensive industry experience and keen market insight, she sets a clear and focused strategic direction for the company.

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    Creative Director

    With over a decade of experience in fashion design, our Creative Director is committed to infusing the latest trends into every product we create.

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    Operations Director

    With a wealth of management experience, our Operations Director is dedicated to streamlining company processes and fostering team collaboration to maintain efficient and seamless operations.

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    Marketing Manager

    Dedicated to brand promotion and customer engagement, our Marketing Manager ensures that every customer truly feels the distinctive allure of SHU SHI.

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    Design Team

    Comprised of gifted young designers, our design team is committed to crafting fashion that resonates with the aspirations and lifestyles of modern women.

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    Production Team

    Comprising experienced craftsmen, our production team’s exceptional skills guarantee that each piece achieves the utmost quality.

  • Founder’s Profile

    Focused on providing women with a unique fashion experience.

    Lee Lisa|SHU SHI Founder

    Fashion DesignerBrand Aesthetic Director

    Born in 1988, Lee Lisa is a Singaporean fashion designer and entrepreneur. She graduated from the National University of Singapore in 2010, majoring in Fashion & Design Management, blending creative aesthetics with business strategy.

    With a deep understanding of Eastern aesthetics and sharp insight into the global fashion scene, Lisa founded the independent designer brand SHU SHI in Singapore. The brand embraces a philosophy of “simplicity with distinction and strength in calmness,” merging traditional textures with contemporary silhouettes to create a distinctive modern Eastern style.

    As the founder and creative director of SHU SHI, Lisa oversees every stage from concept design to fabric selection, craftsmanship, and brand visuals, maintaining a high standard of quality and aesthetic tension. She believes that clothing is a lifestyle attitude, and SHU SHI embodies this philosophy.


    Lisa remains active in the Asian design community and collaborates with international boutiques and lifestyle platforms, making SHU SHI a symbol of quality and independent spirit for contemporary urban women.

  • Our Journey

    From its founding to the present, SHU SHI has experienced several important milestones, witnessing the continuous evolution of fashion.

    Whether it's a romantic long dress or a minimalist elegant style, each outfit in this collection...
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    2025年10月13日
    As we look ahead to 2026, fashion is set to embrace a vibrant mix of colors that reflect both the...
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    2025年10月13日
    In 2026, fashion is expected to continue its journey of innovation and reinvention....
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    In a heartfelt effort to fulfill its corporate social responsibility and spread warmth and...
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    2025年9月18日 · Success Stories
    Another client shared how, by choosing our unique designs, she discovered her personal style,...
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    2025年5月14日
    In 2025, fashion styles are set to reflect a harmonious blend of the past and future. Expect to...
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  • Elegance

    Empowering every woman with a unique sense of fashion. Our designs are inspired by the independence and confidence of modern women, aiming to showcase their personality and charm. Through exquisite tailoring and premium fabrics, we create perfect fashion pieces just for you.

    Confidence

    At SHU SHI, we believe every woman deserves her own unique fashion style. Our brand is dedicated to offering diverse choices, so that every woman can find clothing that matches her personality and showcases her true self.

    Charm

    Every product we create embodies our passion and pursuit of fashion. Whether for everyday wear or special occasions, our clothing helps you feel confident and radiate endless charm at any moment.

    Innovation

    SHU SHI continuously pursues innovation and reinvention. We focus on fashion trends and sustainability, committed to offering you stylish yet eco-friendly choices—so you can enjoy beauty while contributing to the planet.

  • Our team is dedicated to empowering every woman to feel uniquely stylish.

    — Zhang Li I really like SHU SHI's products, they make me feel unparalleled confidence and charm. Our team is committed to empowering every woman with unique fashion power. Give every woman unique fashion power

    “I love SHU SHI products so much. They make me feel more confident and charming.”

    — Li Fang As a professional woman, SHU SHI's clothing allows me to confidently handle both work and social occasions. Our team is committed to empowering every woman with unique fashion power. Give every woman unique fashion power

    “As a professional woman, SHU SHI’s clothing allows me to feel confident in both work and social situations.”

    — Chen Na "The design of SHU SHI is unique, every piece of clothing makes me feel a different fashion atmosphere." Our team is committed to empowering every woman with unique fashion power. Give every woman a unique fashion power

    "SHU SHI's designs are unique, and every piece of clothing makes me feel a unique sense of fashion."

    — Chen Na "The design of SHU SHI is unique, every piece of clothing makes me feel a different fashion atmosphere." Our team is committed to empowering every woman with unique fashion power. Give every woman a unique fashion power

    "SHU SHI's design style is unique, and each piece of clothing makes me feel a unique fashion charm."

  • About Us

    SHU SHI is a fashion brand dedicated to modern minimalist aesthetics, interpreting the philosophy of “less is more” through design. We uphold the belief that “design is life,” offering urban dwellers clothing that is minimalist, pure, and textured—combining style with warmth.

    Since our founding, SHU SHI has continuously explored the integration of contemporary fashion and lifestyle, focusing on high-quality fabrics, meticulous tailoring, and sustainable production. We prioritize originality, respect for nature, and a long-term vision.

    We believe true fashion is not loud but an expression from within. Through refined craftsmanship and ultimate simplicity, we aim to help everyone dress to their own rhythm and attitude.

    Brand Philosophy

    Core Values: Minimalism · Freedom · Quality · Sustainability

    Target Audience: Urban new middle class seeking design and lifestyle quality

    Style Positioning: Minimalist Modern

    Vision: To become one of Asia’s leading minimalist fashion brands

    Philosophy

    ⬛ In-house brand product design and development

    ⬛ Collaborate with international design universities to nurture emerging designers

    ⬛ Cross-industry collaborations / Co-branded designs

    ⬛ Integration of online and offline channels (own stores + e-commerce platforms)

    Collaboration and Future

    We are building a fashion ecosystem centered on "design excellence + sustainability," collaborating closely with outstanding suppliers, designers, brands, and universities to jointly explore new possibilities for the next generation of apparel brands.

  • SHU SHI

    At SHU SHI, we believe every woman has a unique personality and style. Our mission is to offer personalized fashion choices that help you express confidence and charm. Here, you’ll not only find clothing that suits you but also enjoy an unparalleled shopping experience.